Thursday, 05 December 2013
I always practiced an open information policy and today I want to inform you in advance about the upcoming changes regarding pricing and the new subscription system.
If you read the blog regularly you will know that a new big CPT version is around the corner. Instead of calling it CPT 4.2 I decided to call it CPT 5.0 as it introduces some significant new features (not all yet communicated).
I promised to all CPT 4 Pro users that tactic / endgame training will be available in a future update, which will be a free update. In fact, there were only free updates since the original release two years ago although the last one is already more than a year ago. I will keep my promise and you get the next update with support of tactic training etc. for free!
At some point I had to think about the upgrade policy after this release. There are many approaches, but the one which ensures I can really focus on developing new features instead of a worrying about revenues is a fair subscription system. That's what I want to introduce with the next release.
What does that mean? With the release of the next version the following prices will be introduced:
Once you cancelled your subscription you are still able to run all CPT versions with a release date prior the end date of your last subscription. However, if you want to get a new version you will have to pay $39,90 again.
I believe this is a very flexible and fair approach as you are not forced to keep a subscription to run CPT. At the same time I don't have to worry, which features I keep for a major or minor version or when I should ask for an upgrade fee. Instead I can just focus on developing new features and release them.
What happens to customers, which purchased a CPT license in the past or in the future prior the release of CPT 5?
Any purchaser of a CPT Pro license after 1st of October 2013 will get CPT 5 for free including 12 months of free updates and support. The subscription will start only after you upgrade.
Any purchaser of a CPT Pro license prior 1st of October 2013 will get CPT 5 for free and a chance to purchase a subscription for about the same price as it regularly costs for CPT 5 Pro license owners ($14,90).
So, if you don't already have a CPT 4 Pro license it makes sense to purchase one today before the new pricing is active to save money. Once CPT 5 is released you are guaranteed to get it for free and additionally a free subscription for 12 months, which begins just after the upgrade. This is even truer for everybody paying in Euros as the Euro price increases is higher.
I know that some will complain that the Euro is much stronger than the Dollar at the moment. That's true. I never understood when international companies used the same Dollar price for Euros. Now I know why: the Euro includes tax and the dollar price not (being a consumer I never cared before). This actually just compensates the strong Euro and that's why I have adjusted the price.
To increase prices and a using a subscription system are sensible topics. I hope you agree that the moderately increased price is justified by the many new features (just the tactic and endgame training alone opens a new dimension) and the subscription system is not that scary as you can keep running your current CPT version after cancellation. Obviously, it is important to update CPT more often than I did in the past instead of holding back so many new features and bug fixes as I did for the upcoming release. I will definitely change my release strategy, which is also possible due to the new subscription system.
As usual I appreciate any feedback and comment – thanks!
P.S.: I'm still working hard on the next version to release it before x-mas.